Pada era digital yang ditandai oleh disrupsi informasi dan menurunnya
kepercayaan terhadap institusi, peran juru bicara tidak lagi terbatas pada fungsi
kehumasan, melainkan menjadi kompetensi strategis bagi individu yang mewakili
organisasi, komunitas, maupun dirinya sendiri. Riset tentang Juru Bicara yang
telah dilakukan oleh SBM ITB & Griffith University, 2024 menunjukkan bahwa
audiens kini lebih mempercayai figur yang kredibel, autentik, dan relatable
sehingga kemampuan membangun trust, likeability, dan merespons isu secara
strategis menjadi krusial dalam memengaruhi opini publik.
Program ini dirancang secara inklusif untuk berbagai latar belakang, baik
pegawai, profesional, mahasiswa, pemimpin perusahaan, maupun content
creator, dengan pendekatan praktis berbasis framework. Melalui pembelajaran
aplikatif dan latihan berbasis kasus nyata, peserta tidak hanya memperoleh
pemahaman konseptual, tetapi juga strategi berkelanjutan yang dapat
disesuaikan dengan gaya komunikasi masing-masing untuk membangun
kredibilitas, memperkuat argumentasi, dan berperan sebagai spokesperson yang
efektif, adaptif, dan berintegritas.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pada era digital yang ditandai oleh disrupsi informasi dan menurunnyakepercayaan terhadap institusi, peran juru bicara tidak lagi terbatas pada fungsikehumasan, melainkan menjadi kompetensi strategis bagi individu yang mewakiliorganisasi, komunitas, maupun dirinya sendiri. Riset tentang Juru Bicara yangtelah dilakukan oleh SBM ITB & Griffith University, 2024 menunjukkan bahwaaudiens kini lebih mempercayai figur yang kredibel, autentik, dan relatablesehingga kemampuan membangun trust, likeability, dan merespons isu secarastrategis menjadi krusial dalam memengaruhi opini publik.Program ini dirancang secara inklusif untuk berbagai latar belakang, baikpegawai, profesional, mahasiswa, pemimpin perusahaan, maupun contentcreator, dengan pendekatan praktis berbasis framework. Melalui pembelajaranaplikatif dan latihan berbasis kasus nyata, peserta tidak hanya memperolehpemahaman konseptual, tetapi juga strategi berkelanjutan yang dapatdisesuaikan dengan gaya komunikasi masing-masing untuk membangunkredibilitas, memperkuat argumentasi, dan berperan sebagai spokesperson yangefektif, adaptif, dan berintegritas.<\/p>\n","protected":false},"author":493,"featured_media":52406,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"course-category":[318,462,500],"course-tag":[86,466,464,465,491],"class_list":["post-52341","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-business-management","course-category-ice-masterclass-2025","course-category-mmoc","course-tag-business","course-tag-communication","course-tag-icemasterclass","course-tag-masterclass","course-tag-mmoc"],"_links":{"self":[{"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/courses\/52341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/users\/493"}],"version-history":[{"count":0,"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/courses\/52341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/media\/52406"}],"wp:attachment":[{"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/media?parent=52341"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/course-category?post=52341"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/id\/wp-json\/wp\/v2\/course-tag?post=52341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}