LATAR BELAKANG<\/p>\n
Pencapaian target World University Ranking 150 ITB tidak hanya ditopang oleh keunggulan akademik dan riset, tetapi juga oleh kualitas komunikasi institusi yang mampu menyampaikan capaian, nilai, dan dampak ITB secara konsisten, kredibel, dan mudah dipahami oleh publik global.<\/p>\n
Peran media institusi menjadi semakin strategis dalam membangun reputasi, visibilitas, dan kepercayaan terhadap ITB. Dalam konteks ini, student reporter, kreator konten, desainer, dan layanan pelanggan merupakan bagian dari ekosistem komunikasi yang secara langsung berkontribusi pada citra ITB di ruang publik digital.<\/p>\n
Oleh karena itu, diperlukan program penguatan kapasitas kontributor media yang tidak hanya berorientasi pada keterampilan teknis, tetapi juga pada pemahaman konteks institusi, kualitas narasi, serta kolaborasi lintas peran. Kota Bandung, dengan sejarah pers, diplomasi, dan dinamika urban yang kuat, dipilih sebagai ruang belajar kontekstual untuk melatih kepekaan, storytelling, dan visual komunikasi yang berdampak.<\/p>\n
Kegiatan ini dirancang dalam format dua hari, menggabungkan penguatan perspektif strategis komunikasi ITB dan praktik lapangan berbasis sejarah kota, sebagai bagian dari upaya memperkuat ekosistem media institusi dalam mendukung target Ranking 150 ITB.<\/p>\n
Narasumber:
Wicaksono – Pengelola Akun Ndoro Kakung
Zen RS \u2013 Pimpinan Redaksi Narasi News
Bima Nurin \u2013 Wanara Studio
Nurul Andriani \u2013 Head of Employer Branding & Corporate Public Relation ParagonCorp\u00a0<\/p>","protected":false},"excerpt":{"rendered":"
LATAR BELAKANG Pencapaian target World University Ranking 150 ITB tidak hanya ditopang oleh keunggulan akademik dan riset, tetapi juga oleh kualitas komunikasi institusi yang mampu menyampaikan capaian, nilai, dan dampak ITB secara konsisten, kredibel, dan mudah dipahami oleh publik global. Peran media institusi menjadi semakin strategis dalam membangun reputasi, visibilitas, dan kepercayaan terhadap ITB. Dalam konteks ini, student reporter, kreator konten, desainer, dan layanan pelanggan merupakan bagian dari ekosistem komunikasi yang secara langsung berkontribusi pada citra ITB di ruang publik digital. Oleh karena itu, diperlukan program penguatan kapasitas kontributor media yang tidak hanya berorientasi pada keterampilan teknis, tetapi juga pada pemahaman konteks institusi, kualitas narasi, serta kolaborasi lintas peran. Kota Bandung, dengan sejarah pers, diplomasi, dan dinamika urban yang kuat, dipilih sebagai ruang belajar kontekstual untuk melatih kepekaan, storytelling, dan visual komunikasi yang berdampak. Kegiatan ini dirancang dalam format dua hari, menggabungkan penguatan perspektif strategis komunikasi ITB dan praktik lapangan berbasis sejarah kota, sebagai bagian dari upaya memperkuat ekosistem media institusi dalam mendukung target Ranking 150 ITB. Narasumber: Wicaksono – Pengelola Akun Ndoro KakungZen RS \u2013 Pimpinan Redaksi Narasi NewsBima Nurin \u2013 Wanara StudioNurul Andriani \u2013 Head of Employer Branding & Corporate Public Relation ParagonCorp\u00a0<\/p>","protected":false},"author":493,"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"course-category":[306],"course-tag":[],"class_list":["post-56170","courses","type-courses","status-publish","hentry","course-category-art-humanity"],"_links":{"self":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses\/56170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/users\/493"}],"version-history":[{"count":1,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses\/56170\/revisions"}],"predecessor-version":[{"id":73900,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses\/56170\/revisions\/73900"}],"wp:attachment":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/media?parent=56170"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/course-category?post=56170"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/course-tag?post=56170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}