Pada era digital yang ditandai oleh disrupsi informasi dan menurunnya
\nkepercayaan terhadap institusi, peran juru bicara tidak lagi terbatas pada fungsi
\nkehumasan, melainkan menjadi kompetensi strategis bagi individu yang mewakili
\norganisasi, komunitas, maupun dirinya sendiri. Riset tentang Juru Bicara yang
\ntelah dilakukan oleh SBM ITB & Griffith University, 2024 menunjukkan bahwa
\naudiens kini lebih mempercayai figur yang kredibel, autentik, dan relatable
\nsehingga kemampuan membangun trust, likeability, dan merespons isu secara
\nstrategis menjadi krusial dalam memengaruhi opini publik.
\nProgram ini dirancang secara inklusif untuk berbagai latar belakang, baik
\npegawai, profesional, mahasiswa, pemimpin perusahaan, maupun content
\ncreator, dengan pendekatan praktis berbasis framework. Melalui pembelajaran
\naplikatif dan latihan berbasis kasus nyata, peserta tidak hanya memperoleh
\npemahaman konseptual, tetapi juga strategi berkelanjutan yang dapat
\ndisesuaikan dengan gaya komunikasi masing-masing untuk membangun
\nkredibilitas, memperkuat argumentasi, dan berperan sebagai spokesperson yang
\nefektif, adaptif, dan berintegritas.<\/p>","protected":false},"excerpt":{"rendered":"
Pada era digital yang ditandai oleh disrupsi informasi dan menurunnya kepercayaan terhadap institusi, peran juru bicara tidak lagi terbatas pada fungsi kehumasan, melainkan menjadi kompetensi strategis bagi individu yang mewakili organisasi, komunitas, maupun dirinya sendiri. Riset tentang Juru Bicara yang telah dilakukan oleh SBM ITB & Griffith University, 2024 menunjukkan bahwa audiens kini lebih mempercayai figur yang kredibel, autentik, dan relatable sehingga kemampuan membangun trust, likeability, dan merespons isu secara strategis menjadi krusial dalam memengaruhi opini publik. Program ini dirancang secara inklusif untuk berbagai latar belakang, baik pegawai, profesional, mahasiswa, pemimpin perusahaan, maupun content creator, dengan pendekatan praktis berbasis framework. Melalui pembelajaran aplikatif dan latihan berbasis kasus nyata, peserta tidak hanya memperoleh pemahaman konseptual, tetapi juga strategi berkelanjutan yang dapat disesuaikan dengan gaya komunikasi masing-masing untuk membangun kredibilitas, memperkuat argumentasi, dan berperan sebagai spokesperson yang efektif, adaptif, dan berintegritas.<\/p>","protected":false},"author":493,"featured_media":52406,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"course-category":[318,462,500],"course-tag":[86,466,464,465,491],"class_list":["post-52341","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-business-management","course-category-ice-masterclass-2025","course-category-mmoc","course-tag-business","course-tag-communication","course-tag-icemasterclass","course-tag-masterclass","course-tag-mmoc"],"_links":{"self":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses\/52341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/users\/493"}],"version-history":[{"count":0,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/courses\/52341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/media\/52406"}],"wp:attachment":[{"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/media?parent=52341"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/course-category?post=52341"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/icecenter.itb.ac.id\/en\/wp-json\/wp\/v2\/course-tag?post=52341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}